Tracking plan

The short list of events a product sends, with names, properties and where each is captured.

Autocaptured clicks show activity but not progress. A tracking plan names the 5 to 15 events that matter (sign-up, activation, payment, key actions), their properties, and whether they fire in the browser or on the server. Payments and sign-ups belong on the server: ad blockers and closed tabs do not lose them.

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Related terms

Activation rate: The share of new users who reach the first real use of a product within a set time.
LLM observability: Tracing every model call with inputs, outputs, latency, tokens, cost and the user outcome.

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