Activation rate
The share of new users who reach the first real use of a product within a set time.
Sign-ups say who was curious; activation says who got value. Pick one action that predicts staying (a first project created, a first invoice sent) and measure the share of each week’s sign-ups who do it within, say, seven days. It moves faster than retention, so it is the number to watch after onboarding changes.
Related terms
- Tracking plan: The short list of events a product sends, with names, properties and where each is captured.
- AI visibility: How often an AI assistant names or cites your brand when buyers ask it which product to pick.
