First-party analytics proxy

Sending analytics through a path on your own domain, so ad blockers that block known analytics hosts do not drop the data.

Many blockers drop requests to analytics domains, so a share of visits, often the more technical users, never shows up. A reverse proxy on your domain (for example a small function on the CDN) forwards the events to the analytics provider. It improves data completeness; it does not replace consent, which still decides what you may collect.

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Related terms

Tracking plan: The short list of events a product sends, with names, properties and where each is captured.
Session replay: A reconstruction of what a user saw and did on a site: clicks, scrolls, page changes and errors, played back like a video.
Edge computing (Workers): Running code in data centers close to the user, on the CDN, instead of in one central region.

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