White-label

A product sold under the buyer’s brand: their logo, colors and domain on software someone else builds and runs.

In a multi-tenant product, white-label is a set of per-client settings: logo, colors, email sender, custom domain and sometimes their own login. Done as settings, it stays one product with one release; done as a copy of the code per client, every client becomes a separate product to maintain.

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Related terms

Multi-tenancy (multi-tenant SaaS): One application and one deploy serving many client companies, with each client’s data kept apart.
MVP (minimum viable product): The smallest version of a product that tests whether people want it enough to use or pay.

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Przemysław Zalewski · 15+ years shipping software

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