AI visibility

How often an AI assistant names or cites your brand when buyers ask it which product to pick.

Assistants such as ChatGPT, Claude and Perplexity answer buyer questions with a short list of named products, often grounded in web search. AI visibility is measured by asking the same set of buyer questions repeatedly and recording the share of answers that name the brand, which competitors are named instead, and which pages get cited. Because answers change between runs, a single check is noise; the trend over weeks is the signal.

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Related terms

GEO (generative engine optimization): Making a brand and its pages the ones AI assistants name and cite, the way SEO does it for search results.
llms.txt: A plain-text file at /llms.txt that summarizes a site for language models: what it is and which pages matter.
Evals: A repeatable test set that scores an AI feature, so changes can be measured instead of guessed.

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