GEO (generative engine optimization)

Making a brand and its pages the ones AI assistants name and cite, the way SEO does it for search results.

Assistants with web search build answers from a handful of pages they trust: comparison articles, directories, documentation, review sites. GEO work is finding which pages get cited for your buyers’ questions, getting listed or quoted there, publishing pages that answer those questions directly, keeping structured data and llms.txt in order, and measuring the share of answers that name you over time.

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Related terms

AI visibility: How often an AI assistant names or cites your brand when buyers ask it which product to pick.
llms.txt: A plain-text file at /llms.txt that summarizes a site for language models: what it is and which pages matter.

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Przemysław Zalewski · 15+ years shipping software

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