301 redirect
An HTTP response saying a page has moved permanently, so browsers and search engines go to the new address.
Google treats 301 and 308 as strong signals that the new URL should be shown in results, and recommends server-side permanent redirects when a site moves. Without them, a redesign or a move off WordPress turns old addresses into 404s and loses the traffic they earned. Temporary redirects (302, 307) do not pass that signal the same way.
Related terms
- Static site: A website served as ready-made files (HTML, CSS, images) with no server code or database running per visit.
- Headless CMS: A content management system with only an editing panel and an API; the website itself is built and hosted separately.
- Core Web Vitals (LCP, INP, CLS): Google’s three metrics of real user experience: loading (LCP), responsiveness (INP) and visual stability (CLS).
