Riskiest assumption
The one belief that, if false, ends the idea. Test it first.
Every business idea rests on a stack of assumptions: who has the problem, that they pay, that you can reach them. They are not equally dangerous. Finding the one that would kill the idea and testing it cheaply beats building the whole thing and finding out at launch.
Related terms
- MVP (minimum viable product): The smallest version of a product that tests whether people want it enough to use or pay.
- Reference class forecasting: Estimating from what similar finished projects actually cost, instead of from your own feature list.
