Native advertising disclosure

Labeling ads that look like regular content, such as sponsored items in a feed or inbox, so people can tell them apart before they click.

In the US the FTC’s guide on native advertising says the label must be clear and placed before the content: terms like “Ad” or “Advertisement” work, while “Promoted” is called ambiguous. EU consumer law likewise bans paid content that is not clearly identifiable as advertising. The label is a product decision with legal weight, so it belongs in the design, not added at launch.

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Related terms

CCPA and CPRA (California privacy law): California’s consumer privacy law: rights to know, delete, correct and opt out of the sale or sharing of personal data, browser signals included.
GDPR: The EU regulation on personal data: lawful basis, minimal data, user rights and breach reporting, for anyone handling EU residents’ data.
CAN-SPAM Act: The US law for commercial email: honest headers and subjects, a postal address, a working opt-out and honoring it within 10 business days.

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