App Store Small Business Program

Apple’s program that cuts its commission on in-app sales to 15% for developers who earned up to USD 1 million in the previous year.

The standard App Store commission is 30%, or 15% on subscriptions after their first year. In the Small Business Program eligible developers pay 15% from the start, but it is not automatic: you apply, and Apple counts proceeds across all associated accounts. Cross the threshold and the standard rate returns the next year.

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Related terms

Merchant of record (MoR): A company that sells your software to customers in its own name, handling payments, sales tax, invoices and refunds for you.
PWA (progressive web app): A website with a manifest and a service worker, so it can be installed, work offline and be packaged for app stores.
TWA (Trusted Web Activity): An Android way to ship a web app as a store app: the browser shows your site full screen inside an app package.

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